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Strategy Research

At RightCom, our Strategy Research service helps you transform your data and insights into concrete levers for growth and performance. Our missions cover five key areas :

  • Strategic market research
  • Strategic advice
  • User Experience (UX) Research
  • ROI measurement and analytical dashboards
  • Training and skills development
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market analysis
online survey

Strategic market research

We thoroughly analyze trends, consumer behaviors and competitive positioning to inform your decisions.

Our actions:

  • Conduct quantitative and qualitative surveys to understand your customers' motivations and expectations.
  • Segment your audiences by profile, behavior and preferences.
  • Map your competitors to identify gaps and opportunities for differentiation.

User Experience (UX) Research

We optimize your products and services by placing user experience at the heart of our approach.

Our actions:

  • Collect feedback via surveys, video tests and qualitative feedback
  • Analyze user journeys to improve ergonomics, content and ease of use.
search
data driven

ROI measurement and analytical dashboards

We transform your data into reliable indicators to evaluate and manage your performance.

Our deliverables:

  • Dynamic dashboards integrated with your CRM or BI systems.
  • Predictive analyses to anticipate key behaviors (loyalty, attrition, adoption).

Training and skills development

We train your teams to fully harness the power of data and insights.

Our modules:

  • Best practices for designing effective surveys, avoiding bias, and optimizing responses.
  • Coaching on analytical tools (dashboards, Stats iQ, Text iQ, etc.) and interpretation of results.
analysis
advice

Strategic advice

We align your research projects with your business priorities to maximize their impact.

Our support:

  • Development of tailor-made research strategies, with objectives, methodologies and action plan.
  • Establishment of effective governance: choice of tools, integration into processes, coordination of partners.
  • Operational monitoring and recommendations to adjust products, services and communication.

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