RightCom has been revolutionizing customer experience in Africa for more than a decade. Creating innovative experiences that make customer journey seamless, personalized, simple and outstanding, RightCom empowers businesses in approximately 20 markets to join and thrive in the experience economy.
Our CX platform – RightCom XP – allows businesses to anticipate customer needs and identify upselling and cross-selling opportunities regardless of the touchpoint (mobile app, website, location, contact center, as well as agent network) while RightCom OS offers next-gen managed services.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Creativity, Trust, and Customer Success. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
We are looking for a talented Marketing Content Specialist to build and grow our cx community in Africa.
Responsabilities
- Engage with our visitors and prospects (live chat, marketing automation)
- Produce high-quality content to educate our audience, primarily executives, middle managers, and sales reps (product videos, guides, infographics, blog posts)
- Interact with external channels (social networks, news site and forum), press relations
- Organize virtual events, meetings, webinars, and more.
- Increase our weekly presence on LinkedIn, Instagram, Twitter, with high quality content
- Organically grow our follower count by engaging the wider community on social media, participating in group/community conversations where exposure of our brand or sharing thought leadership can attract quality followers to our pages
- Work closely with the website developer to update the website with quality content and landing pages that help convert leads into buyers
- Collaborate with digital media houses to publish our press release and blog posts
- Create in partnership with a selective press house new content related to the customer experience as a guest editor
- Find creative ways to grow our newsletter on a monthly basis (20% MoM growth) mainly from Ghana, Nigeria and Kenya.
Preferred qualifications
- Autonomous, quick learner (there are many areas to learn related to experience management)
- Good copywriter (content is king). We are a technology company building a customer experience management platform. You must have an interest in this market.
- Proven work experience as a content marketer
- Understanding web publishing requirements
- Editorial mind with an ability to predict audience preferences
- Hands-on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and attention to detail
- Bachelor’s degree in marketing, journalism or a relevant field
- 3+ years of experience in digital marketing
