Articles written by Jennifer Sossou

Customer experience (CX) has become a crucial factor for companies seeking to stand out in an environment where every interaction matters. Effective management of this experience is no longer limited to just meeting customer…

Data collection is one of the cornerstones of a successful customer experience (CX) strategy. By giving companies access to valuable insights about their customers, it not only improves customer satisfaction but also optimizes internal…

The Net Promoter Score (NPS) is a key indicator for measuring customer satisfaction and loyalty. A high NPS not only shows that your customers are satisfied, but also that they are willing to recommend…