Articles written by Jennifer Sossou
How to Turn Every Interaction into a Sustainable Growth Driver Customer experience is no longer a detail, it is a strategy For a long time, customer experience was seen as a “nice to have”:…
Happy New Year 2026: A New Era of Customer Experience with RightCom December is always a reflective season.We revisit the milestones, the challenges, the lessons and we prepare for what’s next. As we step…
November: the Most Misunderstood Month in Customer Experience November is rarely celebrated in customer experience strategies.It sits in an uncomfortable space: after the energy of early-year plans, after the rush of mid-year execution, and…
On October 29, 2025, the prestigious Sankara Hotel in Nairobi hosted the RightCom Customer Experience Summit 2025, a landmark event that brought together executives, experts, and professionals from across industries to explore how customer…
September is always a pivotal month. It signals the return to work, unfinished projects, adjusted business strategies, and most importantly renewed customer expectations. In today’s landscape, where customer experience is one of the most…
Back-to-school season is always the same story. We pack away the sand-filled sandals, dust off a brand-new planner, and promise ourselves that this year we’ll be more organized than ever. But let’s be honest:…
Customer Experience: Your Best Weapon to Stand Out and Leave a Lasting Impression Today, people don’t just buy a product or a service. They buy a story. Attention. An experience. In a fiercely competitive…
Are you running an African SME? You’ve got energy, ideas, but limited resources — and the competition is fierce. The good news? You already have a powerful, underused lever: customer experience. With a structured…
In a constantly evolving business environment, customer experience (CX) has become a key factor for a company’s success. Today’s customers are more informed, more demanding, and far less tolerant of poor experiences. Delivering an…
Customer Experience: A Key Growth Driver Today, customer experience (CX) is the key differentiator for businesses. According to a study by PwC, 86% of consumers are willing to pay more for a better customer experience. However, a single…
