Articles written by Jennifer Sossou
Customer Experience: A Key Growth Driver Today, customer experience (CX) is the key differentiator for businesses. According to a study by PwC, 86% of consumers are willing to pay more for a better customer experience. However, a single…
In today’s ultra-connected world, where online reviews heavily influence a company’s reputation, delivering outstanding customer service is a powerful tool for fostering customer loyalty and standing out from the competition. A satisfied customer becomes an ambassador…
In a context where customer satisfaction is paramount, outsourcing customer relations – also known as CX BPO (Customer Experience Business Process Outsourcing) – emerges as a strategic solution. This model allows businesses to delegate all or…
Customer experience (CX) has become a crucial factor for companies seeking to stand out in an environment where every interaction matters. Effective management of this experience is no longer limited to just meeting customer…
Data collection is one of the cornerstones of a successful customer experience (CX) strategy. By giving companies access to valuable insights about their customers, it not only improves customer satisfaction but also optimizes internal…
The Net Promoter Score (NPS) is a key indicator for measuring customer satisfaction and loyalty. A high NPS not only shows that your customers are satisfied, but also that they are willing to recommend…
