BDU-CI Bank remains focused on improving the quality of customer service. In order to accelerate the implementation of its strategic vision around customer experience, the bank signed an extension of its partnership with RightCom. The two companies will work to reduce the processing times for customer inquiries and complaints as well as increase the voice of the customer (VoC) collection channels.
After a year of successful collaboration in the midst of a pandemic, we are proud to maintain the trust of our client and to see the future together. The benefits of a great customer experience range from customer retention and customer loyalty to positive word of mouth from customers. Customer Experience contributes more than two-thirds of customer loyalty, that’s more than brand and price combined. It is the unique differentiator in the banking sector because roughly all the institutions have the same catalog of products and services.
Investing in a customer experience program is paramount in a post-pandemic world because the return on investment can reach 100x the investment.
Download our guide to learn how to calculate ROI in customer experience.
About BDU-CI
BDU-CI is a limited company under Ivorian law whose share capital of 11,413,000,000 FCFA is held by the Development Bank of Mali (BDM SA) , the West African Development Bank (BOAD), the Chamber of Commerce and Industry of Mali (CCIM) and various other investors.
About RightCom
RightCom is a cloud-based software company founded in April 2013. We provide customer experience management service and a complementary suite of enterprise software focused on survey and data collection, customer service management, queue management, digital signage, facial analysis, customer success, appointment booking, and data analytics. RightCom is a leading customer experience management company in Africa.
