KAEME: How Customer Experience Became a Growth Driver

For KAEME, customer loyalty has become one of the clearest indicators of progress. Since partnering with RightCom, the pan-African customer experience specialist, the company has noticed a shift in how its clients engage with the brand: they come back, and they come back more often.

“We have seen an increase in repeat business from all customer segments thanks to RightCom,” says Freda Obeng-Ampofo, Founder and Chief Mixer at KAEME.

For her, the change did not happen by chance. It is the result of a deliberate effort to listen more closely to customers and to act on what they say.

Before working with RightCom, KAEME, like many businesses on the continent, had limited visibility into what customers experienced after a purchase or an interaction. Feedback was scattered, often informal, and difficult to turn into decisions. With [solution RightCom], the company now gathers customer insights in a structured way, identifies friction points more quickly, and responds before dissatisfaction turns into lost business.

Beyond the tools, KAEME highlights the value of the support provided by RightCom’s teams, who helped map the customer journey and pinpoint the moments that matter most. This approach has given KAEME’s staff a clearer sense of their role in the customer relationship and greater confidence in handling client expectations.

The KAEME experience reflects a broader trend among African businesses: customer experience is no longer seen as a cost, but as a lever for sustainable growth. By putting the customer’s voice at the center of its decisions, KAEME has turned satisfaction into loyalty, and loyalty into business performance.