Illas Realty Reinvents the Real Estate Customer Experience with RightCom

A new era of client-centric real estate begins

In an increasingly competitive and digitalized real estate market, delivering a smooth, reassuring, and personalized customer experience has become a true strategic advantage. That’s why Illas Realty, an innovative company specializing in real estate solutions across West Africa, chose to collaborate with RightCom, Africa’s leader in customer experience management.

The goal: to rethink the entire customer journey—from the very first interaction to final signature—delivering faster, more human, and tailored services that meet the expectations of today’s buyers and investors.

Why Customer Experience Matters in Real Estate

Today, people don’t just buy a house or a plot—they invest in trust, transparency, and support. In a market where clients are increasingly informed, demanding, and connected, the experience throughout the buying or leasing process is just as important as the property itself.

This is where the partnership with RightCom becomes a game changer. With its tools and expertise, Illas Realty has been able to structure and enhance every step of the customer journey.

RightCom: Strategic Partner for Tailored Transformation

RightCom offers a comprehensive suite of cloud-based solutions designed to measure, manage, and continuously improve the customer experience. For Illas Realty, this translated into:

• Automated surveys after every client interaction (property visits, calls, appointments, etc.)

• Real-time analysis of customer feedback for data-driven decision-making

• Improved support for sales teams, trained to respond with greater empathy and responsiveness

• Customized customer journeys tailored to each segment—buyers, investors, renters, or diaspora clients

“This partnership with RightCom has given us a strategic edge. We now know exactly what our clients expect and can adapt our services in real time.” — Illas Realty

Tangible Results Within Months

Since implementing the initiative, Illas Realty has already seen significant results:

• Increased customer satisfaction

• Shorter response and processing times

• Greater engagement from clients, especially among diaspora investors

With access to a comprehensive CX dashboard, Illas Realty can now monitor customer experience as a core strategic driver—on par with business development and land management.

Discover RightCom’s solutions

A Customer-Centric Culture Embedded in Illas Realty’s DNA

Beyond the technology, this collaboration has sparked a cultural shift. At Illas Realty, customer experience is no longer just the job of the sales or after-sales team—it’s a shared priority across all departments: from reception and field visits to accounting and communications.

Setting the Standard for Real Estate in Africa

By becoming a pioneer in real estate customer experience across Africa, Illas Realty sends a strong message: professionalism alone is no longer enough—building trust and value in every interaction is essential.

That’s the vision the company is committed to delivering to its clients, partners, and investors.

In a world where buyers and tenants expect clarity, empathy, and speed, customer experience is now a true marker of credibility and performance. Thanks to RightCom, Illas Realty has embraced this shift with ambition and structure.

And this is just the beginning: the company plans to go further, with the upcoming launch of virtual property tours, property ratings, and an interactive client portal.

Customer experience is no longer an add-on. It’s now at the heart of real estate strategy.

About Illas Realty

Founded with a mission to reinvent the real estate experience in Africa, Illas Realty specializes in the sale, rental, and management of residential and commercial properties. Active across several fast-growing markets, the company is known for its human approach, local expertise, and commitment to a seamless and transparent client relationship.

With a passionate team and trusted technology partners like RightCom, Illas Realty places customer satisfaction at the core of its strategy. More than just a real estate provider, the company supports its clients throughout their journey—from property search to after-sale services—with professionalism, ethics, and innovation.

About RightCom

Founded in April 2013, RightCom is the leading Customer Experience (CX) management company in Africa. It provides a complete suite of cloud-based solutions to measure, analyze, and enhance customer satisfaction in real time.

RightCom goes beyond software. It also offers strategic consulting and CX-focused services, including:

• Sales as a Service

• Agent Network as a Service

• Customer Care as a Service

With intelligent tools and field-tested expertise, RightCom helps organizations turn every customer interaction into an opportunity for engagement, loyalty, and sustainable growth.

With physical presence in 6 countries and operations in over 30 markets, RightCom serves some of the most demanding industries and has become the go-to customer experience partner across Africa.